Word: excedrin
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...second important development, one of the industry's leading producers of analgesics is being sued for false advertising. Two weeks ago, representatives of three consumer groups in Washington brought suit against Bristol-Myers, complaining that its ads for Excedrin were "false, misleading and deceptive." The ad's message: "In a major hospital study: two Excedrin worked better in relieving pain than twice as many aspirin." The complaint is the result of a study made by Ralph Nader's Center for Study of Responsive Law, which challenges the validity of the hospital tests on which the Excedrin comparison...
...plaintiffs seek an injunction against the claim, an admission that the ads were false, and cash awards for all consumers who consider themselves deceived. One of the Excedrin ads in question shows Actor David Janssen, who had played a doctor in a television series, delivering the pitch in Atlantic City, the site of many medical conventions. NBC was sufficiently skeptical of the claim to ban the Janssen commercial...
...claims that its Geritol and FemIron remedy tiredness, loss of strength or nervousness. The FTC turned the case over to the Justice Department, which is suing for $1,000,000 in penalties against Williams and its agency, Parkson Advertising. Similarly, the FTC has been investigating the advertising promises of Excedrin, Anacin, Bufferin, Bayer, St. Joseph aspirin and other analgesics since the early 1960s. It has issued complaints and proposed guidelines, but its efforts remain bogged in the courts on procedural technicalities...
...consumers' case against Excedrin has substantial legal significance. The plaintiffs are laying claim to some of the powers of the FTC and the Justice Department, which previously have instituted all court actions against questionable ads. If the plaintiffs win, any private groups or individuals could bring suit against all advertising that they believe to be deceptive...
...bone marrow. "I think that it's entirely possible that the Marmes man was consumed by his buddies," says Geologist Fryxell. "In other words, they had him for dinner." From the fragmented condition of the skull, it was plain that Marmes man had also suffered from Excedrin Headache...