Word: excellance
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Less than a month after Hyundai Motor America introduced the $4,995 subcompact Excel, the first South Korean-made car to enter the U.S. market, company officials have discovered a problem that could result in complete brake failure. During routine predelivery checks, Hyundai inspectors found that a critical pin was improperly installed in the braking system of three cars. Though no accidents have been reported, the company took no chances. Moving fast, Hyundai executives last week voluntarily recalled all the 4,400 Excels sold in the U.S. Owners were promised free inspections and repairs by Hyundai dealers...
...this ability which allows him to excel at his most important contribution to the Crimson--penalty killing...
...name that attracted the most attention was a new one: Hyundai (rhymes with Sunday). Hyundai is the first South Korean company to export cars to the U.S. At the Houston show and at the National Automobile Dealers Association convention in New Orleans, Hyundai last week unveiled its new Excel, a front-wheel-drive subcompact with an enticing base price of $4,995. The company is launching Excel with a $25 million advertising campaign and confidently predicts that it will sell 100,000 vehicles in the U.S. this year. That is not a modest mission: no foreign importer has ever come...
...lofty reputation of products made in Japan. Says Edward Klein, a Canadian auto dealer who sells the Pony: "People perceive it as a quality car because it comes from the Orient." That perception has some foundation: Japan's Mitsubishi owns 15% of Hyundai and supplies the technology for the Excel's engine and transmission...
...Excel is certain to intensify competition among makers of small cars. The rivals include Ford's Escort (base price: $6,052), Chrysler's Omni and Horizon ($6,209), the Toyota Tercel ($5,598), the Nissan Sentra ($5,649) and the Honda Civic ($5,649). Admits one Detroit executive: "The Excel will be a formidable competitor for everybody in the low end of the market...