Word: excep
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Dates: during 1940-1949
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Rand's book begins with a belligerent introduction by a topflight fellow-designer, E. McKnight Kauffer, who thinks advertising art in the U.S. is "of the poorest quality" but makes an excep tion for Rand. The trouble with advertising art, Kauffer says, is "fright and [the] over-organized departments" of huckster-dom: "This in-between world of research, rationalization and sales talk no doubt gives the client faith and courage-but it generally kills the designer's value. . . . Fear, sex, maternity, snobbism, such are the themes of 90% of advertising that daily haunt our eyes. Hitting below...
...Rhodes's part, says Author Cloete, since it gave neither God nor Rhodes the controlling interest). But Kruger lived by the Bible. Rhodes was celibate; Kruger had 16 children. Rhodes believed that the world was an egg for his omelette; Kruger believed it was flat - "with certain minor excep tions such as high mountains...