Word: exception
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Dates: during 1960-1969
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...Except for Me and Thee, West...
...continue to live by that notion. TIME'S advertisers, too, have tried to tell their stories with verve and vibrancy. But we wondered what might happen if an advertising agency could feel free to talk about anything it chose-to turn its creative energy loose on any topic except a product...
...Clifford plan, about 300,000 men in ground, air and naval support units would remain indefinitely thereafter. Without infantry protection, they would be prey to the enemy, totally dependent on South Vietnamese units. This approach is unacceptable to Nixon on both military and political grounds. The implication was that, except perhaps for token remnants, the Nixon plan amounted to total withdrawal. As word of the White House meeting began to get around Capitol Hill, one congressional aide concluded: "Nixon is going to pull the plug. It's just a matter of time...
More certain-and perhaps more mystifying-was the situation on the battlefield. Except for the clash at Ben Het, which ended last week (see THE WORLD), there was almost complete silence from the enemy, and American intelligence reported that three North Vietnamese regiments, or about 7,500 men, had been pulled back across the Demilitarized Zone into the North. At a news conference, Secretary of State William Rogers said that "we have had the lowest level of combat activity in Viet Nam for a long time, possibly the whole war." Since the severity of enemy activity has been...
...Azrin at Anna State Hospital. In a ward of 46 chronic female schizophrenics and mental defectives, they exposed patients to the pleasures of cigarettes, television, a choice of roommates, social events and even walks around the hospital grounds. Then they announced that, henceforth, patients would have to "buy" everything except regular meals, a bed in the least desirable room and their prescribed medicines. They could earn metal "tokens" to make purchases simply by demonstrating normal behavior. Attendants then began handing out tokens for the largest amount of useful behavior that each patient could manage at the time...