Word: exceptional
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Dates: during 1960-1969
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Last July, TIME offered four free columns of advertising space each week for a year to a group of agencies for an experiment in communications. We invited them to turn their creative energy loose on any topic at all-except a product. In the weeks since, TIME'S readers have heard about patriotism, battered children, truth, tradition, poverty, blindness, language and protest. The agencies report that the response has been abundant and heartwarming. Leo Burnett Co. Inc.'s ad on environment and pollution resulted in requests for 30,000 reprints. After urging the silent citizen to speak...
...EXCEPT for the Communists, America's worst enemy in Viet Nam has been American official optimism. Years of miserable stalemate have been accompanied by overblown pronouncements from Saigon and Washington about how well the war was going. Credibility gapped in the Johnson Administration, when cant phrases like "turning the corner in Viet Nam" and "light at the end of the tunnel" became bitter jokes. In recent months, however, U.S. officials-backed by scattered reports from perennially skeptical journalists -have cautiously begun to spread word that the situation on the ground in Viet Nam looks better than...
...Except for a few quiet outings, including an Armistice Day pilgrimage to World War I battlefields, Charles de Gaulle has stayed close to his country place at Colombey-les-Deux-Églises since his retirement in April. The general, who turned 79 last month, has seen few visitors, but his most respected biographer, Raymond Tournoux of Paris-Match magazine, reports that he has by no means turned marmoreal. As Tournoux tells it, De Gaulle paces his garden, rails at events and "prepares for death like a man who has not stopped thinking of it for several years." He has rejected...
...character of color achieves a more mystical purity in the atmospheric spray paintings of Jules Olitsky. Unfettered by any limits except the edge of the canvas, vaporous colors gradually shift tone across the surface...
...kept on burbling about what a marvelous skater Ryan had turned into, and in truth he was quite amazing for someone who'd only begun two days ago. Ali is enthusiastic about everything, except perhaps her marriage, which hasn't been much of anything yet because she has been so busy...