Word: excursioners
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The idea is that you have to wear out shoe leather, too, to make an ad campaign successful." Out after the Republican mayoralty nomination, Longstreth wore out plenty of leather. He spoke from street corners, campaigned on the Frankford El, shook hands with everyone aboard the Pennsylvania Railroad's...
In an effort to bolster ticket sales, the Jubilee Committee has induced a small group to give up plans for a private excursion on the Charles which would have conflicted with the informal dance scheduled for Friday night.
Peter B. Barlow '58 and Robert D. Storey '58, leaders of the group, refused to comment on why they had cancelled the excursion, but one member of the group explained that the planners had decided to cancel the trip to avoid "ill feelings" after pressure from the Jubilee Committee.
ASSOCIATE EDITOR OSBORN ELLIOTT'S most notable previous excursion into the world of feminine fashion can hardly be said to have helped him as he wrote this week's cover story (his 14th on the U. S.'s famed Fashion Designer CLAIRE McCARDELL.
"Look at the rowboats," they invariably shout, and then wave energetically. Since you have only as many hands as oars, it is almost impossible to wave back. Nevertheless, friendly passengers or not, it is a scientific fact that at least once this spring you will be tipped over by the...