Word: execs
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Regardless, after all the money and attention spent on Couric, it will be much harder for a network exec to justify trying to widen the larger news audience. The journalistic lesson of Gibson's success and Couric's fizzling is that you can do well in the ratings with simple, unflashy news, and that's fine. But the business lesson is that trying to find new viewers--in the face of generational change, technological rivals and changing work and family schedules--to replace dying ones is pointless. TV-news analyst Andrew Tyndall, publisher of the Tyndall Report website, told...
...executives, who raved about his guidance. Allen and his staff now hold six to eight two-day training sessions a year. The company has already put more than 2,000 employees through GTD training and plans to expand it company-wide. "Fads come and go," says General Mills exec Kevin Wilde, "but this continues to work...
...says Hilmi Ozguc, CEO of Maven, which powers Internet TV for media companies like CBS and Univision. "And in 10 years, we could easily be at 50,000 channels from all over the world. You'll have a fly-fishing channel and a channel just for Lost." Warner Music exec Alex Zubillaga says he can envision a Paris Hilton channel and one each for the Grateful Dead, Diddy and Madonna...
...film's backers say they deliberately aimed to make "wealth enhancement" a major element of the project. "We desired to hit the masses, and money is the number one thing on the masses' minds," says Bob Rainone, a former IBM salesman and telcom exec who now serves as Byrne's U.S. business partner. Wealth enhancement is also part of the The Secret's business plan. Among the spinoff books expected in 2007 are The Secret Workbook and a collection of The Secret Success Stories. Byrne will also begin filming a sequel to The Secret in January, for an August release...
...made store by store. The company stays clear of focus groups, acts on its instincts and doesn't open franchises for fear of losing control. Schultz decided to sell the New York Times, not USA Today, in stores because, he says, "it felt right." If he or another senior exec doesn't like a new drink concoction, it doesn't get sold. How's that for research...