Word: execs
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...signed its first doubles-only sponsor, Stanford Financial Group, and the players have dropped their suit. Through frank talks and fulfilled promises of more doubles promotion and center-court matches--made possible by shortening the format and attracting more top singles players to doubles--the former Walt Disney exec has turned some of his harshest critics into his biggest fans...
...Thormann, then head of Renault's investor-relations department, coaxed the French automaker's top finance officer, Carlos Ghosn, into making a presentation to analysts at a big Frankfurt auto show. "It went very well," recalls Thormann, 52. Indeed. The American exec moved back to the U.S. in July to become senior vice president of administration and finance for Nissan North America, which is run by a committee of five. But if Ghosn has a question about Nissan's U.S. ops, which posted $40 billion in sales last year, he calls Thormann first. Wonder why. Hilary Schneider...
...plenty of expertise, but the Yahoo! exec says being a mother of three is living market research. "I hear things like, 'Mom, we need to buy a lacrosse stick,'" Schneider, 45, says. "So I look online." That's an impulse she hopes to infuse in all households as head of Yahoo!'s new Marketplaces classifieds unit. Previously at Knight Ridder, Schneider says improved search capability and personalization should push consumers and advertisers to the Web. --By Kathleen Kingsbury...
...because they call to mind being ditched on prom night) cloud the search for a suitable corporate scent. Each smelling session was limited to just a couple of samples, since the nose's ability to discern differences declines as choices rise. Toward the end of the process the Sony execs had nearly settled on a blend of orange and vanilla, with a hint of cedarwood added to the mix so the feminine-leaning smell wouldn't scare off men. (A male exec had suggested a drop of bourbon, but it was decided that cedarwood would provide a similar yet subtler...
...Carlos Ghosn The celebrated auto exec says benchmarking is the key to any good alliance