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...Bill Hancock, who was just appointed the first permanent executive director of the Bowl Championship Series (BCS), the highly controversial, deeply unpopular system that determines the national champion of college football. A long-time college sports administrator and former director of the Final Four, Hancock is the rare sports exec who has amassed few, if any, enemies, and actually enjoys helping people in a pinch. "I know at least 99 people who would list Bill as their absolute best friend," says Bob Condron, a veteran USOC executive who has known Hancock for some 40 years. "I'm just happy...

Author: /time Magazine | Title: Can a Good Guy Fix College Football's Worst Thing? | 11/26/2009 | See Source »

...primarily an issue movie, banging home its thesis on the anvil of melodrama. It's closer to a romantic comedy. Ryan finds a kindred spirit in another high-flying exec, the sultry Alex (Vera Farmiga). As she tells Ryan, "Think of me as yourself, only with a vagina." Their relationship is affectionate, lusty and unfettered--the perfect sky alliance. It's a life Ryan loves: the pampering by flight attendants, the plush anonymity of hotel rooms. What you might call loneliness, he calls self-reliance. This is threatened by a young corporate rival (Anna Kendrick), who wants to save money...

Author: /time Magazine | Title: Clooneypalooza: A Star Is Airborne | 11/23/2009 | See Source »

...first marketing moves was to set a deadline for the film public, proclaiming that This Is It would play in theaters for a two-week run. Can't you just feel the sense of urgency? "It has event-ized this thing in a huge way," marvels an industry exec. The prospect of an end date lit a fire under the devoted and even the Jackson-ambivalent. Setting a deadline "creates a sense of scarcity for a major event that you have to see," says Harry Medved, a spokesman for the movie-ticketing website Fandango.com. "That's exciting for people...

Author: /time Magazine | Title: Marketing This Is It: How Sony Created a Global Event | 10/27/2009 | See Source »

...quick master class from an MTV exec, Paul DeGooyer, and four Beatle stand-ins, who directed us to "gems" cascading down the screen. The color of the gem tells you which fret to hit on your guitar. "If you don't hit it," DeGooyer explained, "you'll hear some dissonance or you won't hear anything at all." (It's a very forgiving game.) (See the top 10 fake bands...

Author: /time Magazine | Title: Can The Beatles: Rock Band Save the Music Business? | 9/14/2009 | See Source »

...identity than any one talent," says Jim Bell, Today's executive producer. Today proved it could beat a big gun like Sawyer. Who knows what weapon ABC will be forced by necessity to haul out next? "In many ways, she was the devil we knew," says a Today exec...

Author: /time Magazine | Title: Diane Sawyer's Exit Leaves a Hole on GMA's Couch | 9/4/2009 | See Source »

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