Word: execs
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WORLD BEATERS A31 A mergers expert; a Sony TV exec; GM's new design chief; a sneaker king...
...album is a wall to penetrate," says Malian singer Rokia Traoré, immediately establishing herself as a marketing exec's nightmare. The wall called Bowmboï, Traoré's third CD, is built from sounds unfamiliar to Western ears and lyrics sung only in her native Bamana, even though she's also proficient in English, French, German and Italian. "I asked myself if it wouldn't be better to do something easier," she says. "Maybe if you do something a little pop, it's easier to promote. I had a choice. But I prefer this." Thank goodness. Bowmbo...
...cheap. Men's Wearhouse spent $1.8 million on 39 Christmas parties last year and flew either Zimmer or another exec to each of them. When it's time to make a new batch of TV commercials, the company sends a few dozen employees to Los Angeles, puts them up at a Beverly Hills hotel and ferries them around town in limousines so they can be the stars in the commercials. Nepotism is encouraged; the rationale is that if the company hires friends and relatives, everyone will be more likely to get along. Once or twice a year, store managers...
...pint-size version for 8-to-14-year-olds. Trading Spaces: Boys v. Girls premiered in September. And in October ABC Family launches Knock First, in which teenagers redecorate while their parents are out. "We saw this as a unique take on how teens define themselves," says programming exec Robin Schwartz...
...more people would be offended, as the Bible implicates Judas, the Romans, everyone who has ever sinned and even God in the death of Jesus. With that in mind, it could be tricky to find "an overwhelmingly favorable consensus among people who might be offended," as a movie exec put it. But then consensus has never been the point of the story of Jesus' Passion. The Crucifixion has always divided people into those who believe in it as the great saving act of a just and loving God and those who see it differently. Gibson is in trouble not because...