Word: executivus
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Dates: during 1974-1974
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Plant Parenthood. Who cares? Scores of thousands of plant owners, from corporation chieftains with status-symbol Ficus executivus (vicepresidential fig) trees in their offices to the apartment dweller with a $30 Dracaena massangeana (dracaena). As a result, plant doctors (many with degrees in horticulture or agriculture) are as much in demand as pet vets. Drs. Greenthumbs charge an average $15 a housecall, $10 or so a day for plant sitting and as much as $50 to potty train a specimen needing more root space. Boston's Plant Parenthood even offers a vegetative version of Blue Cross-Blue Shield...
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