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Word: exert (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

NEWSPAPER COLUMNISTS LIKE to think that they are important. So do corporation executives, government officials, college professors and students, and most everyone else. But unlike most people, columnists have to convince thousands of readers whom they have never met and over whom they exert no real power, that they are worth listening to. Maintaining this posture of authority and importance is often quite a strain, and produces such unusual prose as Jack Anderson's political lexicon of tzars, bosses, hitmen, and the like...

Author: NO WRITER ATTRIBUTED | Title: D.C. Machismo | 10/3/1972 | See Source »

...believes that a man's clothing can be chosen to evoke conditioned responses from anyone he meets. Operating out of a cluttered office in Manhattan, Molloy teaches dress habits that, he says, enable salesmen to sell more insurance, trial lawyers to win more cases and executives to exert more authority. Wardrobe engineering, Molloy says, "is just putting together the elements of psychology, fashion, sociology...

Author: /time Magazine | Title: Modern Living: The Groomer | 9/4/1972 | See Source »

...when Chicago's Mayor Richard Daley halfheartedly announced that he would "support every candidate on the Democratic ticket, federal, state and local." Not once did Daley mention McGovern's name. Since Illinois might be crucial to a Democratic victory in November, the question remained whether Daley would exert his still considerable power in behalf of the national ticket or merely concentrate on getting local and state candidates elected. Asked whether he blamed McGovern for his exclusion from the convention, Daley replied with laughter: "What do you think...

Author: /time Magazine | Title: DEMOCRATS: Fitful Pause for McGovern | 7/31/1972 | See Source »

...have been splashed across the screen with finger paints, so wildly illogical and improbably elaborate that the props might have been pulled from a giant toy box and the plots from comic books, films like the early Clint Eastwood spaghetti westerns or Once Upon a Time in the West exert a weird fascination. It is almost as if Leone not only remembers the fantasies of countless Saturday matinees from his childhood but continually relives them...

Author: /time Magazine | Title: Cinema: Playing Guns | 7/31/1972 | See Source »

...supermarket profit margins, try harder to detect possible attempts to sell low-quality meat at premium prices, and insist that stores post more detailed price lists. As a last-ditch measure, the commission could clamp a temporary freeze on retail meat prices, hoping that store owners would then exert anti-inflationary pressure on their supply lines to the farmers...

Author: /time Magazine | Title: PHASE II: Trouble on the Hoof | 7/3/1972 | See Source »

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