Word: exertion
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...main cover image, Julia Roberts. Some readers may be taken aback to see her in the company of Philip Roth and August Wilson and Ang Lee. But by picking her as America's Best Movie Star, we tried to explore how a performer can transcend her roles and exert such a powerful appeal to audiences that tens of millions are as moved by what happens to her off the screen as on. In an age saturated with celebrities, where a White House intern not only becomes world famous but whose emotional life is laid out for all to see, Julia...
...modern thrill ride gotten too thrilling? Do the new super-speedy, loop-de-loopedy coasters simply exert more stress than the human body is designed to withstand? Maybe, says safety consultant Bill Avery. The question turns out to hinge not so much on velocity as it does on quick changes of direction. "Just because it's bigger and moves at a higher speed doesn't necessarily make it more dangerous," Avery says. "But what's happened is that a lot of the rides have gone to rapid, multi-directional changes on the track, and when you have rapid changes either...
...pooling a number of smaller designer names, the theory goes, licensees can take advantage of manufacturing efficiencies and exert more leverage over retailers, leaving individual designers to do what they do best. But in recent years, fashion powers like Gucci, fearful that broad exposure was killing their cachet, have scaled back licensing. Growing a brand without cheapening it, says Liz Claiborne CEO Paul Charron, "can be a delicate balance. Once you go over that cliff, it's almost irretrievable...
Richardson also urges the Administration to drop its laissez-faire stance toward OPEC and exert pressure on the cartel to raise exports of crude oil. OPEC voted this month to maintain its output at 24.2 million barrels a day. But it will meet again in July to consider raising prices if Iraq continues to withhold oil from the market as part of a running dispute with the U.N. over sanctions...
...have tremendous equity in our brand. We would never do this unless we were fully protected." And looming over the rest of TV is the idea that after the success of sponsored reality series, networks might want to sign up sponsors for dramas and sitcoms, and advertisers could thus exert control over scripts and story lines...