Word: exertions
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Although no Scoffer would be caught dead studying for exams earlier than exam week (at which time he may exert veritably superhuman efforts), chances are the spectre of examinations is never completely absent from his thoughts. Engaged in casual poker marathons, putting on faces of nonchalance to the world, he may perhaps shriek in his night-mares "The system is evil, unfair, stupid...
...Exert a much greater effort, both in manpower and money, to win the war. For this, the U.S. would have to send in combat troops, take over the war and give up on the notion that American military men are there only to advise and train the South Vietnamese. The cost of such a policy would come high-but if, as official American policy now holds, the security of South Viet Nam affects the security of the U.S. and the free world, it could be worth the price...
Morison compared modern technology to a Frankenstein which threatens to destroy its creator. He felt, however, that "man is not powerless against the process of advancing technology." Education, he said, offers the key to controlling the monster. "Of all the institutions in our society, the university will exert the determining influence on our culture...
...Krupp has steam-cleaned many of its buildings, August Thyssen has spent $10 million to control the smoke from its stacks, and the grimy company towns of yesteryear have turned into handsome cities. The rural aspects of the region, so long crushed by fumes and neglect, can once again exert their charm. And in many of the plants devoted to the new technology, the most notable sounds nowadays are made by slipping slide rules and scratching drawing pens. The Ruhr is still not a paradise, but it is no longer synonymous with purgatory...
World Network. Rather than run companies by themselves, the Rothschilds often prefer to start or join syndicates, placing their men on boards to exert maximum influence with minimum investment risk. The partners regularly hop across continents to keep an eye on managements (Edmund visits Canada half a dozen times yearly), and a far spreading network of agents, who seldom even admit that they are employed by the Rothschilds, report constantly on fresh opportunities. Rarely does this discreet family exercise its powers to reorganize companies or juggle managements. Says Guy: "The French don't like violent reshufflings, outside of politics...