Word: exhaustingly
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After a postwar slump, the company came back on the jet stream. It developed a turbine that uses the energy of jet exhaust to cool cockpits in the heat of supersonic speeds. Garrett now supplies pressurization or air-conditioning equipment for military bombers, fighters and commercial jetliners including the Boeing 707 and France's Caravelle. On a Government contract it is also developing a nuclear-powered system to generate electricity during long space flights...
Hoping to exhaust the thin Columbia forces, coach John Yovicsin plans to play both the first and second units an equal amount of time. As the Lions do only about two things well--slant off tackle and race downfield for Roberts' passes--fresh line units should have a definite advantage...
Producing the story, on which work began last July, was mainly the task of Senior Editor Robert C. Christopher. Writer Marshall Loeb. Reporter Willard C. Rappleye Jr.. and Researcher Jean Pascoe. The twelve men on the cover, who of course do not exhaust the roster of key men in the advertising business (some of our best friends are missing), were photographed by Ormond Gigli and Derek Bayes. and their pictures placed on a background painted by Robert Vickrey. The cover subjects as numbered above...
...twelve executives on TIME'S cover this week do not exhaust the list of movers and shakers in advertising. But each represents an advertising philosophy or technique that has helped to make the industry what it is and seems likely to shape its future...
...slowdown in its military contracting helped to cut AMF's first half-year sales 11%, to $185 million. Burgess, once president of Trans World Airlines, was an Eisenhower era Assistant Secretary of Defense, joined AMF in 1958. Burgess intends to push new consumer products, including an auto exhaust filter which, if certified, would become one of two competing antismog systems mandatory on all cars in California...