Word: exhibitor
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Dates: during 2000-2009
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...demanding tastes of moviegoers have inspired a few upstart cinema chains, however, to try a different script. By building extravagant theaters, adding family events and offering plush amenities, those exhibitors are enticing viewers back--even at higher prices. In a down market, the boutique theater chain Muvico, a Fort Lauderdale, Fla., company with 12 theaters in three states, has managed to boost attendance 2% this year. National Amusements, run by Viacom heir apparent Shari Redstone, is expanding its upscale Cinema de Lux brand of theaters, which sells 35% more tickets per theater than its sibling brands. At Pacific Theatre...
Hashemi says that privately held Muvico posted revenues of $130 million last year. And with plans to add three or four theaters a year, he predicts revenue growth of 30% to 40% annually. Concessions, which typically make up 25% of exhibitors' sales, add up to 33% of sales at Muvico; the Palace restaurant alone grosses $4 million a year. Of course, costs are higher too for the exhibitor and moviegoers, who are charged up to double the average ticket price for the experience...
...Hollywood seems to be pinning its hope on the Star Wars movie to turn this box office slump around, and I think it will,” said Paul Dergarabedian, president of the Los Angeles-based film industry tracker Exhibitor Relations. “Never have we needed a Star Wars movie so badly...
...directors are giving fans what they want, and they're also engaging in subtle, studio-sanctioned advance marketing. (The suits at Warner and Universal vet every entry.) "There's really no downside to having these websites. It can only help the box office," says Paul Dergarabedian, president of Exhibitor Relations, which tracks box-office trends. "You're building the want-to-see factor that you have to have for a good opening weekend...
...conventional theaters. Armed with those numbers, IMAX hopes it can convince Hollywood and theater operators that IMAX movies can draw big crowds at premium prices. For an industry stung by a 4% drop in attendance last year and probably steeper drops this year, according to box-office tracker Exhibitor Relations Co., it may be a compelling sales pitch. "We're ready for prime time," says IMAX co-chairman and co-CEO Richard Gelfond. "It's almost a no-brainer...