Word: exhibitors
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Dates: during 1950-1959
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...exhibitor (National Theatres, Inc.) proved that TV advertising can be a more effective box-office draw than newspaper ads. A spot check of 20.000 Denver and Kansas City- moviegoers indicated that 35.1% were drawn by newspapers to see Walt Disney's 20,000 Leagues Under the Sea, 38.5% were drawn by Disneyland...
...test ten years ago). But then again, as one fan tried to explain, he does have a kind of "lyric lunkishness-he looks like a Lord Byron from Brooklyn." Is sex appeal his secret? No doubt about it, said one producer: "He's a walking hormone factory." An exhibitor, musing about his own business, said: "He's everybody between 10 and 20 that comes into my theater, and they're really coming to see themselves. He's the Valentino of the bop generation, and he's bringing the kids back to the movies...
...Wrote Exhibitor Frank E. Sabin, from Eureka, Mont. (pop. 929): "[A Place in the Sun is] definitely not classed as entertainment by my patrons. A sordid sort of thing all through. [Montgomery] Clift and [Shelley] Winters just moped around for the first 80 minutes-then he drowned her and the story whipped up. His march to the electric chair was the windup of the thing. Jolly, what...
Cinemogul J. Arthur Rank, Britain's leading producer-exhibitor, told a London court last week that his film empire lost money at the box office in the last twelve months. What saved the year: a profit of ?1,151,000 ($3,222,800) on ice cream sold to moviegoers...
...Kate Hepburn's 24 years on stage and screen, her detractors have been many. Yet most of them have had to eat their words. The most damning thing ever said of her was in 1938, when Harry Brandt, a movie exhibitor, labeled Kate "boxoffice poison." But this year Kate is stronger than she ever was: her last two films, The African Queen and Pat and Mike, are top box-office hits of the season...