Word: exhibitors
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Dates: during 1990-1999
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...Star Wars" rerelease last winter. That would allow Lucas to open the film only in houses equipped with state-of-the-art screening and sound systems. Of course, 2,000-plus theaters is no art-house opening. And, says Paul Dergarabedian, president of the box office tracking firm Exhibitor Relations, "it will break records no matter what, because they'll fill every seat. The demand for this film will far outweigh supply...
...Mulan" has grossed $77.1 million, "Dr. Dolittle" $65 million, and "The Truman Show," once considered an iffy proposition because of Jim Carrey's more serious turn, $100 million. "You don't need a big breakaway hit to have a record summer," says Paula Dergarabedian, president of Exhibitor Relations. "Consistency has been the word this year. Even a movie like 'Hope Floats' is up to $52 million. Who would have expected that...
...Pete's sake. But The Truman Show is the best kind of risk: make a good movie and see who comes. And Carrey will be waiting for them, with a performance of profound charm, innocence, vulnerability and pain. The early word on Truman is so positive that one exhibitor dares to invoke a hit 1994 film about another man out of his time: "This picture has Gump written all over...
...exhibitor spoke little English and occasionally he would use highly technical words specific to his particular industry," Hanalainen said. "After a while, though, I fell into the swing of things. I actually served only three hours, but I had a great time...
...Sources: Exhibitor Relations, Internet Movie Database, USA Today, Sotheby's, AP, New York Times