Word: exhibitors
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...Boston city government took the loss of its censoring power with little grace. Under the police power of the morals code, the city still retains the right to stop the showing of any "lewd, indecent, or obscene" picture, to confiscate the film, and to fine the exhibitor or revoke his license. But before these powers can be exercised, the film must have been shown publicly at least once. Accordingly, on the night when The Game of Love opened a delegation from city hall, including the mayor, was on hand to debate the picture's obscenity. After some days of soul...
...Leagues under the Sea is the nation's top-grossing picture, all without much added overhead. Said Walt's businesslike brother Roy: "Going into TV was the obvious thing. After all, our staying out isn't going to kill it. There was a lot of exhibitor animosity, but you might as well try to kill off night baseball...
...exhibitor (National Theatres, Inc.) proved that TV advertising can be a more effective box-office draw than newspaper ads. A spot check of 20.000 Denver and Kansas City- moviegoers indicated that 35.1% were drawn by newspapers to see Walt Disney's 20,000 Leagues Under the Sea, 38.5% were drawn by Disneyland...
...test ten years ago). But then again, as one fan tried to explain, he does have a kind of "lyric lunkishness-he looks like a Lord Byron from Brooklyn." Is sex appeal his secret? No doubt about it, said one producer: "He's a walking hormone factory." An exhibitor, musing about his own business, said: "He's everybody between 10 and 20 that comes into my theater, and they're really coming to see themselves. He's the Valentino of the bop generation, and he's bringing the kids back to the movies...
Cinemogul J. Arthur Rank, Britain's leading producer-exhibitor, told a London court last week that his film empire lost money at the box office in the last twelve months. What saved the year: a profit of ?1,151,000 ($3,222,800) on ice cream sold to moviegoers...