Word: exhibitors
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George P. Slcouras, big Eastern movie exhibitor, was reported to have remarked that in wealthy, suburban Greenwich, Conn., the box office was suffering from residents who passed up the movies for "running around with each other's wives and husbands, playing bridge, and stopping at the 19th hole...
Seldom have the trials of a movie exhibitor been dramatized with such Aeschylean awfulness as by Manager W. H. M. Watson in last fortnight's Motion Picture Herald. Manager Watson runs El Paso's Mission Theater. "From the beginning," he writes, "the boys and some of the girls . . . decided they were going to run things as they pleased." Sometimes "when told not to roam the aisles, to quit talking, smoking, etc., they would sneer or spit in your face." Plenty of the young folks smoked marijuana. In the Mission's first three months, Manager Watson lost three...
...Nevertheless, Paramount will road-show it, until 1945, at 75? and $1.10 minimum (matinee & evening), demanding 70% straight percentage and guaranteeing the exhibitor a 12½% profit. For GWTW, M.G.M. took 70%, guaranteed...
...succeed on merit alone, even though it is the better picture. Aside from a week at the Fine Arts in Boston, its only local showing was at the U. T. last Wednesday. Since the producers did not spend any great sums of money exploiting it, the average exhibitor considers it a poor risk and avoids showing...
Despite Kennedy's bearishness, the Hertz group chose to retain control, putting in a new management headed by bald, pleas ant Barney Balaban, oldtime Chicago exhibitor...