Word: exhort
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READING Red China's proliferating posters for either news or propaganda is an art in itself. In the flourishing brush strokes of Chinese calligraphy, the tatzebao alternately denounce, cajole, exhort and praise. Last week they so covered the walls of cities, government buildings and even private huts that the citizens of Canton had to read their messages on the ground, where frustrated Red Guards laid out their latest scribblings and weighted them down with stones...
...Elsewhere, congressional candidates pay $2,000 or more for a one-shot, one-minute spiel-in which, understandably, they tend to decry the high cost of living. TV politicking has progressed from the soapbox to the spectacular. The image-conscious candidate today is not content merely to exhort or debate in a studio. To hold his audience, he commandeers dramatic vignettes and perky musical numbers. In Congress, many incumbents studiously identify themselves with the controversial issues that will assure them net work exposure (see cover story). Some astute-and affluent-candidates even hire their own film crews to shoot live...
Across the Board. That cost-of-living squeeze last week moved President Johnson to exhort business and labor to keep prices and wage boosts within "reasonable bounds," lest the Government feel forced "to take other measures." What these measures might be, Johnson did not say, though higher taxes (after the November elections) are the most obvious possibility. The President also ordered Health, Education and Welfare Department Secretary John W. Gardner to investigate spiraling medical costs, which have jumped 3.4% in just six months. The cost of hospital care has been going up swiftly, and now stands...
Premier Georges Pompidou thereupon summoned good Gaullists everywhere to "general mobilization" on le general's behalf in the Dec. 19 presidential run off. "It must be demonstrated," exhort ed a perturbed Pompidou, "that in the face of the dazzling demagoguery of the opposition, Gaullism, too, can open paths to the future." Premier Pompidou then conjured up some sample rewards in the Gaullist future straight out of the American past: a car and a television set for each and every French family...
...often attempt to patch up our threadbare values and outworn purposes; we too rarely dare imagine a society radically different from our own." This moralism has become a commonplace in recent political thought, as has the demonstration that it is unlikely to occur. It is as fatuous to exhort intellectuals to think in utopian terms as it would be to encourage alienated students to embrace a commitment. Imagination is no substitute for experience, and until Keniston tries a little utopian theorizing himself, he can't expect his gratuitous advice to be taken seriously