Word: exiting
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Bloggers will have to sit tight on Election Day. At least, that's what the major television networks are hoping. After early exit poll data that favored John Kerry was leaked online in 2004, the networks have changed their policy. Now their exit pollsters will be quarantined together on Nov. 7 until 5 p.m. EST. This means that even network news executives themselves won't know the results until just before the evening newscasts. Will bloggers also remain in the dark until then? That's the goal...
...exit poll data that will be used by the media on Election Day comes from one source: the National Election Pool (NEP). The NEP is a consortium of six news organizations: the Associated Press, CNN and the news divisions of ABC, CBS, Fox and NBC. It was created in 2003, after a previous consortium of the same news organizations, the Voter News Service (VNS), failed to provide accurate exit poll data in both the 2000 and 2002 general elections...
...main difference between the two consortiums is that the NEP employs two outside consulting firms - Edison Media Research and Mitofsky International - to conduct the actual exit polls. (The AP still compiles county-by-county voting results.) All of the data, including polling on 27 statewide referendums considered newsworthy by the NEP, is available for purchase by other news organizations and political candidates. News organizations can get the data on Election Day, while the politicians must wait one week to receive the data...
...Election Day in 2004, the member networks and subscribing news organizations received the exit poll data as it came in during the early afternoon. So preliminary is this first wave of data that pollsters do not consider it conclusive; to avoid making inaccurate predictions, the networks are careful to wait until the second wave of data that comes...
...early exit poll data found its way online. Leaks of the early exit poll data were nothing new, but bloggers were. The bloggers likely received the exit poll data from sources at the networks and NEP-subscribing news organizations, says Joe Lenski, co-founder of Edison Media Research and the overseer of exit polling...