Word: expanded
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Dates: during 2000-2009
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Madonna, Olivia Newton-John, Joe Montana, Francis Ford Coppola--is there a celebrity who doesn't have a wine these days? For many, it's a high-end hobby. For others, it's a status symbol and personal branding tool. Marketers see famous names as a way to expand wine's appeal and cultivate new oenophiles. A great name doesn't necessarily mean a great wine, but here are a few of our faves--from the worlds of sport, music, TV ... and porn...
...Things are looking so rosy, in fact, that the BOJ has begun to fret that the biggest danger is that the economy will expand too rapidly. BOJ policy-board member Kiyohiko Nishimura has warned that low rates could promote "useless, excessive investment," and Fukui has vowed to raise rates "without delay" should investment become rampant. Those fears may be coming to pass. Last week's much-watched Tankan business-sentiment survey indicated that Japan's largest companies plan to increase investment at the quickest pace in 16 years. "The Tankan survey showed the economic climate is slightly overheated," says Takeo...
Levitt called upon companies to expand their marketing conceptions in his 1960 Harvard Business Review article “Marketing Myopia,” which eventually became one of the best-selling HBR articles of all time...
...appeal to Democrats who might be frustrated with him on Iraq, continually referred to his work on preventing a Connecticut submarine base from being closed by the Department of Defense and his endorsements by labor, pro-abortion rights and environmental groups for supporting their causes. Meanwhile Lamont tried to expand the number of fronts on which to attack Lieberman as not being a true Democrat: he criticized Lieberman for supporting an energy bill that had tax breaks for big business and attacked him for his support of school vouchers, which most Democrats oppose. But as both candidates listed the issues...
...franchisees are Europeans who also own franchises back home, but Colman hopes to expand his U.S. franchise base to 40 offices by the end of 2006. He's betting that Americans' endless appetite for convenience will have them lining up for dentistry that's quick and easy. Painless? He's working...