Word: expectancy
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Dates: during 1930-1939
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...blurbs lead one to expect in the "Trail of the Lonesome Pine" something akin to the dawn of a new era in motion pictures. In it Hollywood has made a conscious essay at naturalness and authenticity. "Becky Sharp", they tell us, was nothing more than the first faltering step in Technicolor progress; this version of the Fox romance sees the new photographic technique come of age. These claims are, of course, subject to reservation, for in its very attempt at naturalness the picture is at times so conspicuously natural and self-conscious that one concludes there is still much...
Cost for the first plane, due next spring, is $500,000, for subsequent ships $250,000. By shouldering this sum jointly, the "Big Five" claim they are saving three-quarters of development expense. By creating such a fleet of supertransports, they expect to jack their passenger and express business into the black, rid themselves forever of the inconvenience of their present dependence upon Government mail subsidies...
...least of all the dining hall officials should look wide eyed or askance at this proposal, or feel the stabbings of false conscience. Science, the preachers tell us, can claim too much. A reasonable person cannot expect the food mentors to send Whitings a psychologist to tell when the cows feel contented, or when the outlook for the future sours up. Nobody knows what part of the cud is Cream. But an official taster, specifically selected for a sensitive palate and delicate taste, would not only provide an important mechanical function, that of keeping bad milk off the tables...
...single department, i.e., drugs, men's shirts, toys, etc. Here he learns about buying merchandise, price mark-ups and mark-downs, and is initiated into the mystery of style trends and the actual bargaining which is merchandising. A man who has achieved the rank of Assistant Buyer may reasonably expect to become a Department Buyer some...
...served for about four months as a first lieutenant in the World War. I suppose that I may expect my co-veterans to demand in due course that I be paid about $2,700 for my adventure...