Word: expected
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Dates: during 2000-2009
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...roadblocks. It's rolling out a specialty coffee menu, called McCafe, which will include vanilla lattes and mochas. "It's not the best time to roll out a premium beverage product," Glass notes. As the recession wears on, fast-food-service growth may flatten out; plus, McDonald's can expect more price competition. For example, Steak 'n Shake, the diner-style burger chain in 21 states throughout the Midwest and South, is promoting four different meal combos for less than $4. "In Los Angeles, every other billboard is a 99-cent food price," says Glass. The battle for bargain-hunting...
...while you shouldn't expect a J. Crew commercial featuring clips of Malia and Sasha on the Capitol steps, the retailer probably won't sit on this news. Cohen suggests a word-of-mouth guerrilla marketing campaign - for example, a Facebook group promoting the girls in J. Crew that asks users to sign up as fans. "They have to practice the subtle art of selling," says Cohen. "Go out and create a buzz, and just have others do it for you." Chen says J. Crew will most likely send an e-mail to customers in its database - about 22 million...
...point. Novels will get longer--electronic books aren't bound by physical constraints--and they'll be patchable and updatable, like software. We'll see more novels doled out episodically, on the model of TV series or, for that matter, the serial novels of the 19th century. We can expect a literary culture of pleasure and immediate gratification. Reading on a screen speeds you up: you don't linger on the language; you just click through. We'll see less modernist-style difficulty and more romance-novel-style sentiment and high-speed-narrative throughput. Novels will compete to hook...
...official announcer for every Inauguration parade since 1957, from Dwight D. Eisenhower to J.F.K. to both Bushes. From his home in D.C., Brotman spoke with TIME about how the parade reflects the President, why you don't mess around with the Secret Service, and what the city can expect with up to 2 million visitors. (See pictures of the best Obama Inaugural merchandise...
...Chinese New Year is a time to relax with family and spend year-end bonuses. But as the holiday approaches this year, only half of Taiwanese expect to receive any extra cash from their companies. Instead, their employers are telling them to take long vacations. If only they could enjoy them...