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...laundry list of risks, benefits and value judgments each time. Whenever it can, it relies on a type of "quick key" that takes advantage of experiences and stored information. That's where things like brands, familiarity and trust come in--they're a shortcut for knowing what to expect. "You run from the devil you know," says Montague. "And you run to the brand that you know, because to sit there and deliberate chews up time, and that makes you less efficient than the next...

Author: /time Magazine | Title: The Brain: Marketing To Your Mind | 1/19/2007 | See Source »

...brain is the TV screen of consciousness. What it means, according to a theory by Crick and his collaborator Christof Koch, is that consciousness resides only in the "higher" parts of the brain that are connected to circuits for emotion and decision making, just what one would expect from the blackboard metaphor...

Author: /time Magazine | Title: The Brain: The Mystery of Consciousness | 1/19/2007 | See Source »

...Harvard Law Review. Obama announced the creation of an exploratory committee Tuesday, effectively launching his bid for the presidency, but he revealed his decision to his closest supporters in a conference call days earlier. “He talked about how the timing was not exactly what he himself expected, but with a tremendous response from the nation, that this is an important moment and a great opportunity to step forward,” Wilkins said. Loeb University Professor Laurence H. Tribe ’62, who taught Obama and employed him as a research assistant, remembers...

Author: By Marie C. Kodama, CRIMSON STAFF WRITER | Title: Obama Left Mark on HLS | 1/19/2007 | See Source »

...said the school board is committed to doing whatever it takes - including hiring a private teacher - to help Ben catch up academically with his classmates. Though his former classmates are now in the 9th grade, Westerman said that with a private tutors, summer sessions and hard work, Shawn could expect to graduate with his friends on time...

Author: /time Magazine | Title: How a Kidnapped Boy Readjusts | 1/19/2007 | See Source »

...meantime, both parents said they expect a bumpy transition as Shawn gets used to living in a home with rules and boundaries he may never have faced while living with Devlin. "He's tested the boundaries, pushed a little here and there," said Craig Akers. "But that's okay. Since he has been back, he and a girl he knew very well before he was taken have struck up a casual relationship. We've had to have a talk with him, and tell him that she can't come over to the house unless someone else is there with them...

Author: /time Magazine | Title: How a Kidnapped Boy Readjusts | 1/19/2007 | See Source »

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