Word: experimental
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Dates: during 2000-2009
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"It was an experiment," says P&G spokesman David Bernens. "We're playing with it and seeing how people respond." Marketing for feminine-hygiene products always presents a particular challenge, since riding the cotton pony is nobody's favorite topic of conversation. (Unless you count some feminist academics.) Menstruation remains...
Remember the famous sweaty-T-shirt experiment? When asked to sniff men's shirts back in 1995, women who were not on the Pill preferred the scent of men who had certain genes that were more dissimilar to their own. Opposites, the data suggested, really do attract. The experiment inspired...
GenePartner is testing only one group of genes: human leukocyte antigens (HLAs), which play an essential role in immune function. One hypothesis from the T-shirt experiment is that the offspring of couples with different HLAs stand to inherit a greater variety of potential immune responses and will therefore be...
The Gist: This year's report from the U.N.'s Office on Drugs and Crime did something that last year's did not: it addressed the "growing chorus" of people in favor of abolishing drug laws altogether. And though its authors maintain that legalizing narcotics would be an "epic mistake...
The gender differences, by the way, don't let fathers off the hook. Men may not have hurried to get the unattractive faces off the screen, but neither did they linger over them the way they did the attractive faces. In both cases, this suggests bias, and when the rubber...