Word: experimentally
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Beijing certainly isn't backing off. Earlier this month, China announced it would proceed with a trial period allowing domestic financial institutions to experiment with short selling and margin trades (using borrowed money to invest). The decision came, ironically enough, after the U.S. Securities and Exchange commission had for a...
Yet, for the sake of old times, I decided to try walking a mile in her shoes. The results were sobering. If you enjoy being yelled at, try sitting down next to a stranger in the dining hall and telling him you’re thinking of voting for McCain...
In a second experiment, done under the guise of a product-evaluation test, participants were asked to hold heated or frozen packs used to treat muscle aches. They were then told they could receive a gift certificate for a friend, or a gift for themselves. Those who held the hot...
The graduate student who was performing the experiment, Tsing-Hua Her, noticed immediately that something was amiss when he combined the silicon with halogen gas: the silicon had turned black, but the material couldn’t have been burned, since there was no oxygen present in the chamber. Under...
The experiment is quintessential Lindstrom. The author, who spends 300 days a year on the road, teaching major companies how to market their brands, has an original, inquisitive mind. His new book is a fascinating look at how consumers perceive logos, ads, commercials, brands and products. Lindstrom conducted a three...