Word: experimentals
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Not everyone welcomes the rules. It is unclear if other Chinese provinces will adhere to the regulations and grow different teas under new names. The new standards, for example, shut out tea producers in neighboring Guangdong province, who claim that the tea they process is as authentic - perhaps even more...
In the first experiment, 203 American undergraduates in South Carolina were offered a choice between a prize pack containing Lay's potato chips - a quintessentially American brand - and one containing British crisps in odd flavors such as "Camembert and plum." After they made their picks, the students filled out questionnaires...
Wood wanted more data, so she conducted the experiment again, with a few changes. This time, she reversed the order: she asked how much change 222 undergraduates at two universities were undergoing before asking them to choose between familiar and unfamiliar products - a much longer list this time, including "your...
And so Wood conducted yet another experiment. This time, she asked 240 undergraduates to list either two big changes in their lives or eight big changes in their lives. Going back to the chips-vs.-crisps test, she found that those who had to think about eight changes in their...
But don't overthink. In her fifth experiment, Wood found that when research subjects are prompted to "STOP and THINK CAREFULLY" about a choice - she literally put those commands in capitals in the instructions - people were more likely to opt for their old, familiar choices. The lesson? Don't think...