Word: experimentals
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Everybody's Doing It! Which message would persuade homeowners to save electricity: a call to their environmental conscience, or an appeal to their wallet? Cialdini tested those approaches in a San Diego experiment, and the answer was neither. What worked was an appeal to conformity. Residents used less power when...
In contemporary film making, the short film has come to symbolize a bookending of sorts for the career of a successful director. The short film is the cheapest and most consumable form of creative output that an aspiring director can produce—an opportunity for young filmmakers to play...
The findings come from an imaginative experiment conducted by a group of business professors from Stanford, Brigham Young and Northwestern universities. The investigators first recruited 200 student volunteers from various fraternity and sorority houses and divided them into 50 same-sex, four-person teams. The teams were brought in two...
3. On how MySpace and Facebook differ: The rival Web sites had come to embody the two competing visions of digital identity online. MySpace represented the freewheeling spirit of the Web, where anonymity allows people to experiment with their identity and express their views freely. In contrast, Facebook represented a...
For example, in one experiment, the researchers gave 89 undergraduate business-school students from the University of California, Berkeley, and the University of Maryland a dollar. They told the students they could keep the money or use it to buy candy. About half the students were given a dollar bill...