Word: experimentation
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Dates: during 1940-1949
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Non-Folding Experiment 9
Thanks for your Sept. 5 report of the Macon News experiment [in headlineless, departmentalized news coverage]. During years of unfolding, refolding, reunfolding and rerefolding papers, I have yearned for such a one. The b.eef reported, "You have to read this paper to find out what's in it," was...
Howard B. Unruh saw a good bit of combat as a tank gunner in Italy and France. But unlike most front-line soldiers he never smoked, swore or chased girls. He drank a little kümmel, but only as an experiment. He was a slender, shy, high-domed youth...
In The Story of an Experiment, written by the editors on the occasion of our 25th anniversary (TIME, March 8, 1948), TIME said:
In a Page One box, Managing Editor Parham asked readers what they thought of the experiment. By last week the votes were 10 to i against the new look. Most readers found the headlineless paper dull, couldn't tell big stories from little ones. Complained one subscriber: "You have...