Word: experimentations
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The first experiment involved an anonymous game of trust. The 28 study participants were told they would be "receivers," with whom a group of anonymous "senders" had been instructed to invest money. Participants were told that each sender had been given $4 and told that any part of it invested...
In the second experiment, researchers aimed to manipulate people's propensity toward charity. Ninety-nine participants were assigned to either a Windex-scented room or a neutral-smelling room and given a packet of tasks to complete. Included in the packet was a flyer soliciting volunteers and donations to the...
Liljenquist says the real-life implications of the study could be as simple as an office investing more in janitorial supplies than in expensive and intrusive surveillance equipment to keep workers in line. Other olfactory researchers suggest, however, that perhaps it wasn't the clean smell that made people more...
For their part, Liljenquist and Galinsky say they controlled for the good-mood effect by giving participants in the second experiment a mood-screening questionnaire. They also say their results are consistent with existing literature on cleanliness and morality. For instance, in one of Liljenquist's earlier studies, she found...
“It was kind of an accidental experiment,” Pinker said. “We were fortunate that neurosurgeons implant electrodes in the brains of patients with epilepsy.”