Word: experimenter
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It took three minutes and 11 seconds for Harvard’s returning Olympians to register a point each for the women’s hockey team.It took just fewer than 57 more minutes for them to notch an additional 13 points and the first win of the 2006-2007...
By not even winking at his ruse, Baron Cohen is able to get his interviewees to show their inner selves, and it often isn't pretty. By making misogynistic, racist statements in the friendliest way and asking people to high-five over them, he gets folks to say things they...
Psychology research shows that choice can hinder decision making. In one experiment, college students were given the option of studying or attending a lecture by an author they admired. Only 21% opted to study. Yet when a third option--watching a movie--was thrown in, 40% chose studying. The need...
It's common sense that stories hook people on ideas--Who doesn't like a tale?--but again the Heath brothers back up their claims with scientific findings. In one experiment described, a group read a story in which John put on his sweatshirt before going out for a jog...
Even the major roadblock to crafting a sticky message, which the Heaths dub (hokey alert!) the Curse of Knowledge, is explained as a sociopsychological phenomenon. This is the thing that makes a CEO talk about "maximizing shareholder value"--a phrase that may make sense to someone immersed in the logic...