Word: experimenter
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“What you’re starting to see is that we do want to experiment with new ideas and new formats,” Macht said. “We want to have the most impact with our ideas so that we can we can affect big...
The original pirates of the Caribbean were liars, cheats and thieves. But they could be trusted to pour a glass of rum the right way. Unlike many modern imbibers - who debase the sugarcane-based spirit with Coke, coconut cream or fruit juice - the bloodthirsty seafarers enjoyed their hooch neat. (Edward...
So McKinley and his friends decided to try a radical experiment. They urged congregants to spend less on presents for friends and family and to consider donating some of the money they saved as a result. At first, church members weren't quite sure how to react. "Some people were...
In fact, demand for the Panorama was so high that McSweeney's - the San Francisco-based publishing house behind the project - trucked in an extra 3,000 copies that it had intended to distribute nationally and ordered a second printing. One newsie near the campus of the University of California...
The San Francisco Panorama is actually the 33rd issue of McSweeney's Quarterly, a literary journal known for its novel packaging. Previous issues have been sold as cigar boxes and bundles of mail. But the Panorama issue is different. The one-time experiment was conceived by Eggers to prove that...