Word: experimenter
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Baio didn't make chiptune music himself, but he knew people who did. He bought the proper licensing rights to Kind of Blue and recruited five artists, each of whom agreed to cover one of the five tracks on the album. The musicians had three months to finish the songs...
As we pump billions of tons of carbon dioxide into the atmosphere, we're doing more than warming the planet and scrambling the climate. We're also conducting what climatologist James Hansen has called a "vast uncontrolled experiment." In effect, we're on our way to engineering a world very...
A small but growing number of researchers are beginning to say yes. If we geoengineered the earth into a mess with our uncontrolled appetite for fossil fuels, maybe we have to geoengineer our way out of it - in effect, directly cooling the planet via a controlled experiment to counteract our...
"Ann Arbor is an extremely Web-savvy market," says Kraner of why it was selected for this experiment, "probably the most Web-savvy Newhouse has. Secondly, with all the high-tech industries in this town, this market is very open to new ideas and new concepts. Third, we want to...
In a fragmented media universe where the battle will be fought for every eyeball, dedicated readers like the Morays are treasures. But their loyalty is hard-won. Whatever the ultimate outcome of the Ann Arbor community-content experiment, it's already proved one thing: the content part is easy; the...