Word: expertized
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...million people a year still die from diarrheal complications, including 1.9 million children under 5, or 17% of the estimated 11 million deaths in that age group. These deaths are largely preventable and unnecessary. "We have the tools to really reduce deaths," says Olivier Fontaine, a diarrheal disease expert at the WHO in Geneva, Switzerland. "The cost of this intervention is minimal. Yet we can't get it to every child that needs it." Why not? Because crowded cities and remote areas of poor countries often don't have adequate health facilities nearby; because many parents of young children never...
...Streiff is hoping to address these issues head-on, not just because he is new both to Airbus and to the aerospace industry (he's a manufacturing expert from the French glass company Saint Gobain), but also because the company is facing its biggest crisis since its founding in 1970. The company has slashed its delivery schedule for the A380 from one plane in 2006 to zero, from nine planes in 2007 to one, and from 25 planes in 2008 to 13. That's a significant setback for the behemoth's main customers, including Emirates and Singapore Airlines, which...
...Conspiracy theorists know they have nothing. Press them for solid proof, and they claim they are just asking questions. Most conspiracies follow the same pattern. All evidence and expert testimony backing up the official story is "fake" or "planted," while the lack of evidence backing up the conspiracy theory is merely "proof" that the evidence is being covered up. With no structural engineers or demolition experts backing up the conspiracy nonsense, the theorizers rely instead on a cast of characters who are nuttier than squirrel dung. They make for good comedy, if nothing else. Jan Burton Toronto...
...matter how narrow their niche, the experts insist that inspired insight or client demand dictated their particular angle. Targeting is also a good business practice. "You don't want buzzwords," says Jeff Sandefer, president of energy investment firm Sandefer Capital Partners and a founder of the Acton MBA in Entrepreneurship program. "Everyone wants to hire the expert and will pay a lot for very specific help." Some companies love the idea of bringing in an adviser to fix one narrowly defined problem. Gossip Stoppers is a prime example. "A half day, and you leave with a couple of nuggets...
Likability trainer Tim Sanders calls this "flash consulting." "You don't want consultants crawling through your company like ants with a big bill attached," he says."Companies like to hire a subject-matter expert." Teaching people to be more likable in the workplace--improving their "emotional talent"--is one of Sanders' niches. For each client, he consults by phone for several months, then presents one or more custom-tailored speeches with e-mail follow-up. "I speak with an author's credibility and give specific advice," he says...