Word: expertments
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...first cases shipped in 1995, but lean years followed as the company unsuccessfully tried to market Bionade solely on its health claims. The turning point came in 1999, when marketing expert Wolfgang Blum arrived. He gave Bionade a radical makeover - a slick retro blue, white and red logo, and a new strategy, branding it as a hip lifestyle drink that happened to be healthy. With no budget for television or print advertising, the company needed to get everyone else - especially the media - to spread the word, Blum says. So Bionade sponsored hundreds of sporting, cultural and kids' events across Germany...
...expert on lemurs who conducts field research in Madagascar and who often sports cowboy boots, Richard has been praised by former colleagues and friends for her energy, leadership, and humor. ['Will These Cowboy Boots March West...
...deeply offended by James C. Dobson's Viewpoint "Two Mommies Is One Too Many" [Dec. 18]. Isn't it just too bad that not every human being falls into a neat little category and not every family lives the Father Knows Best lifestyle? Dobson cites expert research about the importance of children having a father in the home. I have likewise read about many same-sex couples who provide love, nurturing and stability for their children. I have such a couple in my family and am very proud of how they are raising their children. Same-sex couples raising children...
...down search, says TSA spokeswoman Amy Kudwa. Though the machines are not capable of storing, printing or saving images, and scans are deleted as a passenger steps away from the device, there's still a chance pictures could be exploited and appear on the Internet, says A.C.L.U. privacy expert Jay Stanley. He also thinks backscatter is immodest. "Some people are ashamed to expose even their arms or their shins," says Stanley. In Phoenix they might have to drive...
...Virtually every expert who has followed Iraq for the last four years says a military surge without accompanying political and economic progress would be a waste. They believe some essential steps need to be taken first: the U.S. should openly declare it has no long-term intention of staying in Iraq, the Iraqi government should soon announce provincial elections, and the U.S. should back a large-scale jobs program. They also advocate putting more pressure on the Iraqi government for a political reconciliation schedule, as well as a serious discussion of sharing oil revenues among the different ethnic regions...