Word: experts
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Dates: during 1960-1969
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...Attempt to Embarrass. What the U.S. could lose by a bombing pause, military leaders point out, is the sustained, punishing impact of the daily harassment and destruction of the North's war machine. The University of London's P. J. Honey, an expert on North Viet Nam, believes the North is in dire need of just such a respite. Though no one is predicting the imminent collapse of Ho Chi Minh's regime, the North is obviously under severe strain. In the nearly three years since the bombings began, Honey says, there has been a marked erosion...
...block: "There we take the men who service the cars and turn them into fanatics. And in this area, we are building a super troop of car attendants." The 60-second commercial, viewed during the Dean Martin show on NBC, ended with a closeup of Hertz's "efficiency expert," who asked: "And why, why are we doing all this?" In an apparent satire on Nazi war criminals, he answered: "I don't know. I'm just following orders." Funny? The 94 persons who wrote or called up the network- an unusual reaction for a commercial spot...
...cars. Said Hertz Vice President Gerald Shapiro, a former advertising man who now heads the rent-a-car division: "We like to explore new and unknown areas." Buried. Last week Hertz high brass pondered whether it had explored the wrong area and decided to bury the leather-coated efficiency expert for good. "This is not the first time, I am sure, that a major advertiser has found one of his commercials didn't do what it was supposed to do," said Hertz President Rodney A. Petersen...
TRAINING As a hard-driving boss who built a small shoemaking firm into an apparel and retailing combine with annual sales of $872 million, Genesco Chairman W. Maxey Jarman can fairly claim to be a business expert. Yet Jarman is going back to school. He recently struggled to jot down answers to questions on a long series of statements, spoken in everything from pure Bronx to a Southern drawl, on a tape recording prepared by the Xerox Corp. "I thought I was a pretty good listener," Jarman said after sampling the 21-hour session. "Then I took that test...
...save people from capture, Wolf falsified travel papers, appealed to the German ambassador over the heads of the SS and the Gestapo. He even met the great art expert Bernard Berenson, a Jew and a U.S. citizen, at the villa where friends hid the old man for 13 months. For keeping that one secret alone, Wolf could have wound up in a concentration camp. But he went much further. He collaborated with the Florentines in hiding paintings and sculpture, and worked desperately through the church and the German ambassador to keep the city from becoming a military objective, although...