Word: experts
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Dates: during 1980-1989
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When the door to the sparse jury room slammed shut on Friday afternoon, this complex task seemed overwhelming. The psychiatrists who had testified for the prosecution and defense seemed to contradict one another totally. Said Maryland Copelin, 50, who works in a school cafeteria: "If the expert psychiatrists could not decide whether the man was sane, then how are we supposed to decide...
Like King Khalid, Crown Prince Abdullah is a man of the desert whose ties with the Bedouins will help make up for Fahd's own lack of a traditionalist following. An expert horseman, Abdullah keeps an extensive stable of Arabian Thoroughbreds. He is also addicted to falconry. Abdullah is noted for his generosity and gentle manner. He does not abide foolishness, however, and his strong personality can quickly turn to brusqueness...
When women using Clairol's Nice 'n Easy hair-coloring kits want to get some expert guidance on exactly how much tint to apply, free advice is as close at hand as the nearest telephone. They simply call up the toll-free 800 number listed on an instruction sheet in the package and ask. Clairol is one of a growing list of firms that use AT&T's system of toll-free 800 numbers to foster good consumer relations. Says Jack Shor, vice president for public relations at the New York-based hair care, cosmetics and beauty...
...products get technologically more complex and sophisticated, companies are finding that 800 numbers provide reassurance that expert advice and counseling will always be available to trouble-shoot a problem. Says Palmer Swanson, general manager of Polaroid Corp.'s customer service division, which successfully pioneered the use of 800 numbers as a device for customer support twelve years ago: "They are a wonderful consumer mechanism, the best! We let the customer know in every way we can that a Polaroid 800-number hot line comes as a service when you buy a Polaroid product...
...action and sound," says Madden, who shows up as a sort of visual product himself, neatly suited out and playing host on the show like an anchorman cut loose from his moorings. He remains unflappable, unfazed in the face of a blitzkrieg lecture on the ratings by a house expert ("Gimme a Break's sort of a joke, Taxi's O.K., fair, Devlin hasn't occurred yet, the long range is good for ABC . . .") and commendably noncommittal when the president of Showtime drops in to plug Romance, a spicy soap opera featuring dialogue...