Word: experts
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Dates: during 1990-1999
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...benefits of reading to kids may seem obvious, but parents tend to stop just when the child's own ability to get through a book is taking flight. Don't quit then! says Regie Routman, a nationally recognized expert on literacy and author of several books for teachers. "Some of the best readers and writers--even in middle school and high school--have parents who are still reading to them. They'll be reading Beowulf and Macbeth and just enjoying the love of language with them...
...measurable, sometimes not--often both. Doug Kinzley, vice chairman of MGA Communications of Denver, figures that his advertising, public relations and marketing firm can put together a business proposal for a client in "maybe half the time it used to take" before the firm brought in a staff computer expert and installed individual computers for its 28 employees. That, he says, "gives us more thinking time. Our time is better spent on the actual work." The time saved is measurable, the benefits of proposing better-conceived ad campaigns to clients less...
...move which will likely raise eyebrows and a few suspicions in communities fighting Harvard's expansion, the University yesterday appointed an expert in neighborhood relations as its head of public relations...
...There're standards for telephone inter-operability, but we don't have telephone monopolies anymore," said Professor of Law Lawrence Lessig, a leading expert in Internet...
...mode"--which typically allows the less dexterous player to operate everything with a single button--each struck me as too complicated to enjoy right out of the box. Wondering if the problem might be me, I called Reilly Brennan, managing editor at GameWeek and a video-football expert. His favorite football game, it turns out, was my secret No. 1 too: NFL Blitz ($50; Midway), an irreverent, arcade-style, five-on-five game that works on all three platforms. "It's what a video game should be--easy to play and fast," he said. "It'll sell a million copies...