Word: experts
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...willing to pay more to purchase the products. "If you don't want to spend more money, be careful what you touch," says Joann Peck, a marketing professor at the University of Wisconsin's business school and the study's other co-author. Peck happily describes herself as an expert in haptics, the science of touch; she has published six other papers on the subject. "Touching something gives you that little sense of control," she says, "and that alone can increase your feeling of ownership...
...change in the way banks have to account for these special purpose entities will mean great danger for their capital ratios," says corporate accounting expert Robert Willens...
...Trying to understand the relationship between a set of neurons and its behavioral output is going to be difficult unless we are able to look at an organism that is simple enough where we can use our genetic tools," says Herman Dierick, a human- and molecular-genetics expert at Baylor College of Medicine. "That's where the usefulness of flies lies. Fruit flies have made such a difference in biology over the past century." And if the recent papers are any indication, these fascinating, high-spirited and surprisingly engaging little bugs will continue to do so for a long time...
...only expert impressed with the results. "This is a very good study that at least suggests strongly that there is a benefit to starting treatment early," says Dr. Anthony Fauci, director of the National Institute on Allergy and Infectious Diseases. But is it enough to change the current guidelines for when HIV-positive patients should start ART? "That is a question of debate now in the scientific and public-health community," he says...
...saving money through reduced energy bills as early as 2015. On the streets, 15% of the city's 13,000 taxis are hybrids, with more on the way. "The city has made progress on improving what it can control," says Jonathan Rose, a New York architect and sustainable-design expert. "The place where work is really needed is greening all the other buildings in New York...