Word: explainer
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Dates: during 2000-2009
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...Carolyn Fraser, a letterpress printer in Melbourne, Australia, adopts a different metaphor to explain the problem. "Verdana was designed for the limitations of the Web - it's dumbed down and overused. It's a bit like using Lego to build a skyscraper, when steel is clearly a superior choice...
...McDonald's Japan spokesman Junichi Kawaminami says there is no official response to criticism of the Mr. James campaign. He does, however, explain the story of the character, which appears in the first commercial. "Mr. James' daughter was determined to go to Japan and study, and so he looked at maps and got excited to go with her," says Kawaminami. "Once he found out that McDonald's was offering the Tamago Double Mac, it became the deciding factor." Why? It was on the McDonald's Japan menu years ago and became Mr. James' favorite when he was a student...
...Three, after Yasgur praised the crowd for proving "that a half million kids can ... have three days of fun and music and have nothing but fun and music," the concert had turned great. Not all of it - 40 years later and still no one can explain why Sha Na Na was on the bill - but enough so that the collective memory is founded in something real. Performing live for just the second time, at 4 a.m. no less, Crosby, Stills & Nash delivered a riveting "Suite: Judy Blue Eyes." A few hours later, Jimi Hendrix treated the last 25,000 standing...
Mounting demand for congressional travel may help explain why the House initially ordered the Pentagon to buy two more $65 million Gulfstream V jets as part of the $636 billion defense budget, along with a pair of $70 million military-grade Boeing 737s...
...fall 2007, I found myself on the 19th floor of the Manhattan skyscraper known as the Lipstick Building, listening to Bernie Madoff explain to me how he made money. This was in preparation for a discussion called the Future of the Stock Market that I was moderating; Madoff was a participant. (It's a big hit on YouTube - just Google "Madoff video.") Sadly, he didn't happen to mention the now infamous Ponzi scheme he was running two floors below us. At issue was his legit business, a brokerage that had long been one of the biggest marketmakers (the firms...