Word: explainers
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...researcher at Duke University, has been studying drug commercials since the late 1990s. She and her small staff at Duke's Medical Cognition Laboratory record hours of television every day, isolate drug commercials, and systematically measure their "cognitive accessibility." It's the kind of research that also helps Day explain how well, for example, jurors understand instructions given in court. Day (whose research is not funded by either the industry or the FDA) analyzes ads for their linguistic complexity, speed of voiceovers, visual distractions and the timing of when information is given about drug benefits and side effects...
...Like other western journalists, Simon Elegant tries to attribute the anti-Western protests in China to xenophobia. But he fails to explain why people in the U.S. and other countries share the Chinese people's outrage. Unless the West can come to terms with the fact that China is going to be a major global power, the notion that China will be a destabilizing force is more a self-fulfilling prophecy than an inevitable outcome. M. Loo, Washington...
...TIME's Global-Warming Cover I am a retired marine, and I would love to hear you explain to the survivors of the campaign on Iwo Jima just why you had to use "our photo" with a tree [April 28]. I work in an environmental-protection field, have a degree in biology and can not only spell ecology but understand the implications of human actions on our environment. I think you may mean well, but your judgment leaves a bit to be desired. Please leave the ecological subjects in the realm of science and the patriotic war and flag symbols...
Climate policy wonks - who try to explain this complex stuff for a living - admired the clarity and power with which McCain described the cap-and-trade system, which would set a declining limit on global warming pollution, then let companies sell their excess pollution permits for a profit. "For all of the last century," he said, "the profit motive basically led in one direction - toward machines, methods and industries that used oil and gas." He praised the good that came from that growth but pointed out that there were "costs we weren?t counting. And these terrible costs have added...
...tired of going through hundreds of pages from people out walking their dogs at night who see a white light in the sky," he says. And even if a reader should stumble across a sign of something that seems alien, the reams of paperwork aren't likely to explain it. "There is no smoking gun in these files," Pope says. "There's no spaceship in an airplane hangar." Still, he's not ready to dismiss the prospect that there's something deep in the data to suggest that there is indeed something out there...