Word: explainers
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What can TRAITS explain that normal demographics don't? De Marchi: Let me use the flu shot for an example. You'd think that people who had gotten the flu a lot or had a bad flu experience would get the vaccine every year. They didn't. Experience alone had no effect on whether you get the flu shot. But if you factored in whether someone was risk averse (they didn't want the flu again) or altruistic (they cared about infecting other people), then you could predict who would get a flu shot...
...Hamilton and Scott de Marchi have a lot in common. They are both professors at Duke University, they are roughly the same age, and they have the same number of children. And yet their consumption preferences are polar opposites. So the two professors developed a model to explain why seemingly similar people make vastly different decisions. Their book, You Are What You Choose, explores how certain attributes - such as a willingness to take risks, or worrying about what others think - affect our choices. De Marchi and Hamilton talked to TIME about their model, what it can predict and why anyone...
What can't TRAITS explain? Hamilton: We could predict whether you'd go for healthy food or fast food, but we can't predict chocolate or vanilla. We can tell if you'd support a third-party, independent or major-party candidate, but we don't do a good job predicting who is a Democrat vs. a Republican...
...players: diet, exercise and your genes. The less you move (calories out) and the more you eat (calories in), the more fat you gain - an equation that may be heavily influenced by your particular genes. But scientists have long known that these three factors do not adequately explain every case of obesity, and now researchers are discovering increasingly convincing evidence of another important contributor to body weight, one that until recently has been almost completely ignored: the bacteria that live in your...
...sure, of course. I mean, I asked them to explain. When I first saw them perform and they had the flaming machetes, I was a little taken aback, and it certainly conformed to them and the image that they were from the ’hood, Puerto Rican, and America’s worst nightmare. When I first met them, I thought the flaming machetes were a little over the top. But as I got to know them, I realized that these men were just really funny and that they’re good showmen and they?...