Word: explainers
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Goldman's riches have deflected the spotlight from what should be great story fodder: Blankfein's personal journey from one of New York City's poorest neighborhoods to its most élite investment bank - and his astounding rise within Goldman. Instead, he has to explain Goldman's performance - and connections - in the face of the nation's epic financial calamity. (See pictures of TIME's Wall Street covers...
...success the nation had in the fight against HIV/AIDS in the 1990s. After slashing its AIDS rate from more than 20% in the late '80s to about 6% in 2000, Uganda saw a leveling off of AIDS cases and then a slight rise. No one has been able to explain the reversal. Some say it's related to failed distribution programs for the male condom in the past. Other experts suspect that it's a result of foreign NGOs and governments pushing Uganda away from effective domestic programs that were aimed at keeping people from having more than one sexual...
...Carolyn Fraser, a letterpress printer in Melbourne, Australia, adopts a different metaphor to explain the problem. "Verdana was designed for the limitations of the Web - it's dumbed down and overused. It's a bit like using Lego to build a skyscraper, when steel is clearly a superior choice...
...McDonald's Japan spokesman Junichi Kawaminami says there is no official response to criticism of the Mr. James campaign. He does, however, explain the story of the character, which appears in the first commercial. "Mr. James' daughter was determined to go to Japan and study, and so he looked at maps and got excited to go with her," says Kawaminami. "Once he found out that McDonald's was offering the Tamago Double Mac, it became the deciding factor." Why? It was on the McDonald's Japan menu years ago and became Mr. James' favorite when he was a student...
...fall 2007, I found myself on the 19th floor of the Manhattan skyscraper known as the Lipstick Building, listening to Bernie Madoff explain to me how he made money. This was in preparation for a discussion called the Future of the Stock Market that I was moderating; Madoff was a participant. (It's a big hit on YouTube - just Google "Madoff video.") Sadly, he didn't happen to mention the now infamous Ponzi scheme he was running two floors below us. At issue was his legit business, a brokerage that had long been one of the biggest marketmakers (the firms...