Word: explaining
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Dates: during 2000-2009
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...consumer brain? Consider the experience of a good friend of mine, who has always been afraid of escalators. I was always peeved with him for it. Whenever we were shopping, he was always taking the staircase. I asked why he was afraid of the escalator. He couldn't explain it. Then one day, his mother told me that when he was 5 years old, a little girl was on the escalator just in front of him. She had bare feet, and no socks on. And her feet got mangled. It was such a dramatic experience that he never forgot...
That's really a survival mechanism we have as human beings. And we may even not at a conscious level be able to explain why we're cutting back. We're just doing it. You will just do it by intuition. And if you start to save money by intuition, you will never ever question it again...
...What areas of the brain are you looking at for more insight about how consumers think? I find it incredibly sad, but let me explain my whole theory of the amygdala. The amygdala is the part of the brain partly responsible for fear. During the recession fear is really growing to immensely higher levels. Advertising in the United States will start to push the fear button. Amygdala activation will grow more in the future, and we will see more and more brands which appeal to the fear factor. They say, "Use my product...
...understanding. In 2006, for instance, he preached that in choosing 12 Apostles, Jesus was summoning the 12 tribes of Israel to be "reunited in a new covenant [Christianity], the full and perfect accomplishment of the old." There are harmless ways to interpret this. But it might also help explain why Benedict refused to delete the "conversion" wording from the Latin Mass...
...adult, Hagerty became a Protestant Christian after experiencing her own encounter with a divine presence, a moment she describes as "spooky." In her new book, Fingerprints of God: The Search for the Science of Spirituality, Hagerty goes on a professional and personal journey to discover whether science can explain religious phenomena like healing or mystical experiences - and ultimately whether it can prove the existence...