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...more e-mails checking on my progress than my editor does. The two-minute video interview that I promised TIME.com turns into Apatow taking my camera, directing me for 15 minutes and editing it himself. It's not entirely surprising - after all, I'm lazy - but it helps explain how Apatow has become the most influential person making comedy in Hollywood. Partly it's that he's funny. But mostly it's that talent is far less important to him than hard work. We like to think of comedians as people who throw out quips from behind a martini (Dorothy...

Author: /time Magazine | Title: Taking Judd Apatow Seriously | 7/30/2009 | See Source »

Intrigued by this simple-sounding observation, I asked one of the project leaders of the NGO for which I’m working to explain. After the hour-long discussion that ensued with Nakalinzi Maureen (last name first), I came away with not only a newfound awareness of Ugandan culture, but also with a deeper appreciation of my own last name...

Author: By Ahmed N. Mabruk | Title: What's in a Surname? | 7/29/2009 | See Source »

...Portuguese-language radio stations. The state of California is handing out maps of neighborhoods with low participation rates in the last Census so community groups can target where to knock on doors. Roman Catholic priests near the U.S.-Mexico border are readying picture books to more easily explain the process to people who don't read well or at all. The mayor of New Orleans is telling members of the Hurricane Katrina diaspora to use their old addresses - though that one isn't kosher. "The Census," says Melanie Campbell of the National Coalition on Black Civic Participation, "is all about...

Author: /time Magazine | Title: The Census Games: Groups Gear Up to Be Counted | 7/29/2009 | See Source »

...taxing insurance companies? That's a little easier to sell to voters, which helps explain why the powerful Senate Finance Committee has reportedly pivoted from taxing workers to embracing a plan to tax the insurers who offer the most expensive health-insurance plans. Doing so would generate some tax revenue - though far less than the $1 trillion-plus over 10 years that could be generated by eliminating the tax-benefit break entirely - and possibly help "bend the curve" (to borrow the wonky slogan du jour) of rising health-care costs. The theory is that high-end insurance that covers everything...

Author: /time Magazine | Title: Taxing Pricey Insurance: No Health-Care Cure | 7/28/2009 | See Source »

...Starting this [weekend] we're going to be running ads across all of our core brands that specifically mention cash for clunkers," said GM spokeswoman Susan Garontakos. GM is also mounting a direct-mail campaign designed to explain the program. Garontakos adds that these programs are in addition to specific financial incentives ranging up to $4,000 that GM offers on slow-selling models. "Our dealers are looking for an uptick in sales," she says...

Author: /time Magazine | Title: As Cash for Clunkers Starts, Dealers Hope to Clear Lots | 7/27/2009 | See Source »

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