Word: exploitation
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Dates: during 2000-2009
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...During downturns, "there are opportunities to really establish your brand," says Peter Steidl, author of Survive, Exploit, Disrupt: Action Guidelines for Marketing in a Recession. When times are tight, customers rethink how they spend, often breaking buying habits and abandoning product loyalties. This offers an opening for companies not only to win new customers, but also "hold on to [their] wins" even after the economy recovers, Steidl says...
...identify likely IED emplacers. "Every other guy in Afghanistan has a shovel over his shoulder," says Lieut. Colonel Tony Demartino, commander of the Army 1st Battalion, 506th Infantry Regiment, referring to the tools carried by day laborers involved in repairs and rural reconstruction projects. "The insurgents are able to exploit this with ease...
...practically as long as there's been an Internet, vandals, troublemakers and criminals have sought to exploit it. Even before the advent of the personal computer, "phone phreaks" manipulated computerized phone systems to make free long-distance calls. (Reportedly among them, by many accounts: future computer pioneers Steve Wozniak and Steve Jobs, who would go on to found Apple Computer.) One infamous phreak, John Draper, became known as Captain Crunch after discovering in 1972 that he could fool AT&T's network with the tone from a plastic whistle distributed with the breakfast cereal. Computer hacker Kevin Mitnick became...
...single commonality shared by each of my colleagues on The Crimson’s Sports Board for the past four years is a love of the craft. That love of the craft of sports has translated into a life choice, the choice of this institution as our principal extracurricular exploit. The pursuit of writing, editing, and reporting has symbolized the very events we cover: we aim to be our best, engage in (friendly) rivalry with publications both down the street and down the interstate, and we become close because of our mutual goal to make the best product possible every...
...Taliban is still to blame in most instances, using misinformation and human shields to intentionally draw civilian casualties and exploit the backlash to their advantage. Brigadier General Richard Blanchette, the coalition spokesman, says the stricter protocols have come into force down the chain of command to ensure operational decisions are fully vetted, with additional confirmation on the ground before air power is deployed. This means "taking more time" if necessary, he explains, or, if civilians are at risk, "just cancel it." While roadside incidents are trickier since they involve split-second judgment, there is a top-down emphasis on restraint...