Word: exploitation
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...Since it's our mark, we can say, 'You can't sell it,'" he said. "HSA can't just exploit the Harvard trademark without some impunity...
...acceptable version of WrestleMania. Beyond the spectacle of large men grabbing and stabbing one another, Gladiator offers body halvings, decapitations, unhandings. A pity the slaves must die for the public's sport, and a pleasure that we get to watch. Violence is an issue directors love to deplore and exploit...
...other than Portland do not possess, which is the fact that they can guard the Big Three on the Lakers. Sprewell can defend Kobe just as well as he did Air Canada and Larry Johnson can more than keep up with Glen Rice and will even be able to exploit his size advantage on offense. Even though the Big Fella, Patrick Ewing, is as immobile as he has ever been, a double-team on Shaq using defensive SWAT-team-specialist Marcus Camby will neutralize O'Neil as much as any team in the league can hope...
Denise and Alan Fields, parents of two and authors of the baby-product bible Baby Bargains ($15 at babybargainsbook.com) have helpfully outlined nursery necessities for first-time parents and their friends. Several products, they say, try to exploit parents' fears of sudden infant-death syndrome, or SIDS. "Breathable mattresses" can give parents the dangerous impression that babies can safely be placed on their stomachs. In fact, the rate of SIDS has been cut in half by parents simply placing their babies to sleep on their backs...
...trying to exploit this controversy for ratings success? The eye network does survive in the ratings wars between the Big Three, but just barely. And with flagships shows like "Touched by an Angel" and "60 Minutes," it often fails to capture the lucrative 18-49 demographic. So is CBS willing to air these shows which exploit their contestants in an attempt to win back the youth audience...