Word: exploitatively
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Armed with its findings, Coke set out to address the very real problems that teens face without seeming, on the surface at least, to exploit them. The OK trademark struck company marketers as the ideal solution. "It underpromises," says Lanahan. "It doesn't say, 'This is the next great thing.' It's the flip side of overclaiming, which is what teens perceive a lot of brands do." At the same time, the OK theme attempts to play into the sense of optimism that this generation retains. ("OK-ness," says a campaign slogan, "is the belief that, no matter what, things...
...They're a pretty strong team throughout," senior midfielder Charlie Gay said. "They don't have any real weaknesses that we can openly exploit...
...companies are attempting to strengthen their competitive positions for the battles ahead. But even in this context, Gates' sweeping ambition stands out. "The leadership of Microsoft is the most aggressive in the industry," says Bill Bluestein of Forrester Research, which studies the computer industry. "They've been able to exploit their position as an operating-system provider and propel the company into all sorts of markets." Microsoft's tactics have often drawn fire from its competitors, who have accused the company of engaging in monopolistic schemes. The Justice Department is investigating Microsoft...
...would vanquish ideology and unite the two countries. Now, says a Seoul official, "the romantic view is gone." Kim has shelved plans to encourage investment in the North, toughened the South's military stance and made sure there were no gaps between Seoul and Washington for the North to exploit. Last week he traveled to Tokyo and Beijing to seek allies against Pyongyang's intransigence...
While I am confident that the members of the Afro-Am departments are well aware of the tasks facing them, I am not convinced that such a commitment exists university-wide. In recent discourses on faculty diversity and multiculturalism, there has been a tendency by some critics to exploit the successes of the Afro-Am department in order to dismiss all further claims for hiring "minority" faculty or expanding ethnic studies...